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Henry Schuck - Creating Ambitious Teams at ZoomInfo - EP.218

Think Like an Owner

CHAPTER

Strategic Approaches and Considerations in Acquiring Tools and Products at ZoomInfo

This chapter explores the strategic decision-making processes behind building, licensing, acquiring, and partnering with new tools or products at ZoomInfo. It discusses the importance of testing experimental products through licensing or partnering before deciding on acquisition, with examples such as acquiring Ringlead for enhanced data management. The chapter also highlights the detailed considerations for successful M&A transactions, emphasizing go-to-market strategies, product integration, and efficient team communication post-acquisition.

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