The Importance of Promoting Your Courses

When you say promotion, we're talking about like something special that's not available year round. And then you discount and sometimes a bonus and sometimes it's both of them together. So in the in the online core space, scarcity and urgency is a really big deal. That is the thing that gets somebody to go and take action now. If you don't have a reason for people to take action now, they won't tend to get round to buying a course now.