I call it outrage culture. It's almost like we surf the internet using a 90s term there to sort of like look for things that could trigger us. We're basically all being trained to be as loud and as vitriolic as possible and as controversial as possible. Sebiens: The only way I'm going to do this right is if I double down on this rather than seeing one patient at a time instead of trying to get the message out there with everything I've done so far.