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4min chapter
Niching Down (But Not the Way You Think) w/ Mike & Gaby Grinberg
Agency Life
The Meta-Symbiotic Relationship Between Culture and Narrative
Gabby: I think it's worth underlining that there's a bit of a chicken and egg kind of thing between culture and narrative. Meaning your narrative is as much based on your culture as your culture is based on your narrative. And it can't be one without the other because we never would have necessarily looked at these things had we not decided to focus on relationships as a core offering vice versa. So it's very meta symbiotic, whatever.
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