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'Chef Reactions' blew up on TikTok. But will TikTok blow up?

Channels with Peter Kafka

CHAPTER

How to Stop Working as an Executive Chef and Become a Full-Time TikTok Brand Guy

I just put in my two weeks notice on Monday actually. At a certain point the juice doesn't become worth the squeeze. I have a skill set to fall back on in case it does all evaporate. But you never know in this weird space of creators, right? One second you're hot, one second you're not. Every time I post a video I think that's the last time anybody's going to laugh at something I say. So I approach that with everything that I do.

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