How Much Does Your Existing Solution Cost?

Every existing solution has a cost attached, and you will need to figure this out for your own pricing later on. Understanding the emotional impact of changing from an existing solution to a new one is an integral part of the solution validation process. Instead of removing friction, if you don't ask how far the current solution of the job to be done extends into the operation of ther business, you will miss critical friction points that need to be addressed by a solution that's worth switching to.