Building a Data Layer for a Non-Headless Website on Shopify

Brad Redding (Connect on LinkedIn and Twitter) and Elevar's Jon Cairo share the 10 most common tracking issues we see (and fix) on headless Shopify websites. Plus you'll learn how you can prevent these issues on your own headless website and what we see in the future of Shopify's Hydrogen framework.

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We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
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Show Notes:
(02:30) - What are challenges specific to Google Analytics tracking
(13:00) - What are challenges with Facebook and other marketing channels
(20:20) - Benefits we hear from Elevar customers why they're going headless
(29:20) - How to manage headless analytics implementations
(35:45) - Predictions on future of headless, Hydrogen, etc

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Links:
https://www.getelevar.com/
https://www.getelevar.com/analytics/shopify-headless-analytics/
https://packdigital.com/
https://getshogun.com/frontend
https://nacelle.com/
https://hydrogen.shopify.dev/