Preemptive Marketing and Education Based Marketing Are Powerful

Use testimonials, describe the problems they will avoid if they buy your product. Point out all or any of the prestige or status value elements of your product and service. When done in a way where it's not pushy and actually very conversational, you're onto something really powerful. The thought that you are trying to have them realize is being provoked by all these different kinds of marketing, not in a pushy way. That is a powerful art. Once you get that, you are a good marketer.