How to Be an Ethical Business Owner

I used to work in fitness marketing. I'd help get inactive people from hard to reach groups into activities. When I started learning about funnels and I started getting good at it, what I found was you could just fill all of these groups up really quickly. And then you were kind of out of a job because you just filled it up and they didn't need anybody anymore. So I was like, Oh, what can I do? What can I get into that has unlimited capacity? And so I tried out working with econ businesses, SaaS and online course creators. They tended to be super ethical who had great products but very often didn't know stuff about email marketing.