How Employee Experience Shapes Brand Perception
The Duct Tape Marketing Podcast
00:00
The Importance of Customer Experience in Marketing
Salesforce CEO Marc Ben-Ghiat says emphasis on customer experience is taking away from employee experience. He was part of team that predicted Chief Marketing Officer would spend more on technology than the Chief Information Officer in 2008. "We spent billions of dollars reducing the effort of the customer to do business with us," he said.
Transcript
Play full episode
