Is Your Client's Solution Not the Right Problem?

We're just so predetermined, predestined, we have this urge to do some in even if it's not the right thing. You owe it to the client to put that initial solution that they've come to you with aside and get them to think bigger. At the end of that conversation, what we call the value conversation, If there isn't something bigger, there that's fine. I'm not talking about trying to sell somebody something that they don't need. That's something that you don't want to have to discover while you're building x"