Nike's Multi-Sided Equation

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In the late 70s, revenue at Nike doubles year over year. Keep in mind, they still only make running shoes. There's no apparel for other sports really. That's what they are marketing is go by a waffle trainer and wear them with your blue jeans. In 1977 was a huge year, as you said, they do 70 million in revenue that year. They signed John Mackinrow.

Nike — it’s perhaps the most iconic and most prolific brand of the modern era. On any given day, swooshes adorn the feet of more people on earth than any other footwear company — by a long shot.

If you read Shoe Dog or watched Air, you may think you know its history. But Shoe Dog ends in 1980, and Air… well let’s just say it’s an enjoyable piece of fiction. And it turns out (as always) that the real story is filled with far more drama, twists and business lessons than either of those works.

We’ve been wanting to cover Nike for a long time, and thanks to our LPs who voted to choose this episode it’s finally here. So lace up your Vaporflys, Air Maxes, Dunks or Jordans (or your Monarchs, hey we don’t judge), head out for a long run or walk and enjoy!

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