2min chapter

Acquired cover image

Nike

Acquired

CHAPTER

Nike's Multi-Sided Equation

In the late 70s, revenue at Nike doubles year over year. Keep in mind, they still only make running shoes. There's no apparel for other sports really. That's what they are marketing is go by a waffle trainer and wear them with your blue jeans. In 1977 was a huge year, as you said, they do 70 million in revenue that year. They signed John Mackinrow.

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