The Story of Charity Water - A New Approach to Storytelling

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Charity water gals raise about $7 million a year. Scott works hard to keep charity water relevant to another important group of donors that he calls the well. He does this by connecting them with some trademark cherry water storytelling. The COVID pandemic put a hold on these all important live galas, so Scott had to find a new way to tell a charity water story to the well.

Branding is at the heart of any organization’s identity, product, and mission. It's the narrative you weave throughout your scale journey. That’s why brand relevance isn't a nice-to-have — it's a need to have. This special episode of Masters of Scale shares key branding lessons from Nike, Disney, the U.S. Olympic and Paralympic Committee, and more. Applying these insights can amplify your momentum, whether your brand is just starting out or firmly established. By refreshing your brand in dynamic ways, you'll make it relevant and keep it relevant.

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