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The Win-Loss Episode with Ryan Sorley
Healthy Competition: Product Marketing | Competitive Intelligence | Strategy
The Importance of Video Surveys
I waste a ton of time into surveys. Low conversion rate, getting like wonky like responses. There was one survey program that I ran back at Zoom info and it turned out really, really well, really high response rate. And the cool part about it is these people can complete the survey when they want to right? It's not about scheduling an interview and, you know, God, I don't know if I can make the time or I have another meeting that I have to run to. So there's an opportunity for evolution there and being able to extend the value of that one buyer from different aspects of their experience.
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