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Company. Meta Platforms: From Dorm Room to Global Dominance

The Synopsis

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The Consequences of ATT

Small businesses are disproportionately hurt from this, the larger not necessarily as hurt from it. With some of the Apple changes, they're not going to give you any information back from an app unless you have a hundred different events that are aggregated together. But if you are the largest company, you might still have a large enough data set where you could weather this the best. And so what's going to happen to the ad auction dynamics is that the person with the most visibility will now be pushed up into those winning ad slots. It's actually going to help them drive more revenues and allow them to advertise even more.

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