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CIO Strategy: How IT can Create Great Customer Experiences

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The Power of Data to Improve Customer Experience

We developed a loan origination and servicing platform from the ground up in just over a year. The application process now for existing customers can literally be done in three minutes. Some of these systems have been really phenomenal, they're doubling the amount of revenue that we've been able to get from some of these products year over year. And I think it's primarily because we've really focused on that customer experience and making it frictionless for our customers to do business with us.

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