The Jobs to Be Done Approach

The Jobs to Be Done approach focuses on the goals and objectives that people have in their lives independent of technologies or solutions including your own right. It gives us a framework for talking about people's goals and needs without talking about solutions or technology. Clayton Christensen started using the term in the solution the innovator solution which is the follow-up to his innovators dilemma book. If you want to fight disruption focus on the job to be done.