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Inbal, Twilio's CPO on product leadership in the age of AI

McKinsey on Building Products

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Evolving Success Metrics in AI Product Development

This chapter explores the changing landscape of success metrics in product development, particularly for AI-centric products. It emphasizes the shift from traditional traffic metrics to outcome-based metrics focused on customer value and experiences. The discussion also highlights the critical skills needed for product managers to navigate the complexities of AI integration and change management within their organizations.

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