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376 Sell More With Science by David Hoffeld

The Marketing Book Podcast

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Six Wis - The Foundational Elements of Failure or Success in Selling

The closer your way of selling is a line to how your buyers brains form buying decisions, the more effective you'll be. And the opposite is true as well. The further away your way of Selling is from how the brain forms a buying decision, the less effective you'll been. So no longer is it just lip service when we want to sell the way people buy - now we know what that is.

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