Exploring Value Creation and Unbundling in AI Company Building

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Exploring the challenge of generating value in AI companies within a holding structure, debunking the notion that open AI platforms lack value by referencing Google's success, and discussing the strategy of unbundling services to build purpose-driven businesses with a community-focused approach.

Episode 2: Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://twitter.com/NathanLands) are joined by serial entrepreneur Greg Isenberg (https://twitter.com/gregisenberg), founder of Late Check Out and AI powered startups like @boringmarketer and @youneedarobot.

This episode goes step by step through Greg’s process of creating successful AI businesses, and how you can do the same from scratch TODAY. Greg covers his The ACP framework: Audience/Community/Product, leveraging communities and personal brands to grow your business, and where AI fits in to your strategy.

Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://link.chtbl.com/4FZET15d

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Show Notes:

(00:00) Using OpenAI GPT for value creation is misunderstood.

(07:49) PDF AI's challenge is niche focus and community targeting.

(12:43) Crucial to be early movers, because big companies dominate the market.

(16:04) Building social capital through your personal brand can be very effective and valuable.

(18:21) Taste trumps engineering in sought-after skills.

(21:23) AI tools will not destroy industries, they level up the playing field. If you’re good, you will be even better with AI (e.g. video generators)

(24:44) Nathan’s experienc working with Hollywood execs. The AI video generators like Sora will give access to many film makers who otherwise would have difficulty breaking through.

(27:09) Industries seek those with large followings.

(31:22) Anticipating dramatic changes in technology and investment.

(34:03) ACP Framework: Greg started a discord that grew to a newsletter that led to offers and deals deals.

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Mentions:

Greg Isenberg: https://www.gregisenberg.com/
You Probably Need a Robot: https://twitter.com/youneedarobot
The Boring Marketer: https://www.boringmarketing.com/
https://openai.com/sora

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Check Out Matt’s Stuff:

• Future Tools - https://futuretools.beehiiv.com/

• Blog - https://www.mattwolfe.com/

• YouTube- https://www.youtube.com/@mreflow

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Check Out Nathan's Stuff:

Newsletter: https://news.lore.com/
Blog - https://lore.com/

The Next Wave is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Darren Clarke // Editing by Ezra Bakker Trupiano