The Next Wave - AI and The Future of Technology

Greg Isenberg’s Step-By-Step Blueprint To Building A Successful AI Business

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Apr 16, 2024

Greg Isenberg, a serial entrepreneur and founder of AI startups like @boringmarketer, shares his roadmap for building successful AI businesses. He discusses his ACP framework: Audience, Community, Product, emphasizing the importance of leveraging personal brands. The conversation highlights how AI tools enhance creativity rather than replace it, granting access to budding filmmakers. Isenberg also stresses the need for early movers in the competitive landscape and the transformative potential of AI across industries.

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INSIGHT

AI Business Moats

Building AI businesses on existing platforms like OpenAI can be valuable.
Focus on specific use cases and community building, like Google's approach to search.

ANECDOTE

PDF.ai's Success

PDF.ai maintained revenue even after ChatGPT's PDF feature launch.
Wider ChatGPT awareness and PDF.ai's niche focus contributed to this.

ADVICE

Community Focus in AI

Build a strong brand and community for your AI product.
Focus on trust and connection to differentiate from soulless copycats.

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Episode 2: Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://twitter.com/NathanLands) are joined by serial entrepreneur Greg Isenberg (https://twitter.com/gregisenberg), founder of Late Check Out and AI powered startups like @boringmarketer and @youneedarobot.

This episode goes step by step through Greg’s process of creating successful AI businesses, and how you can do the same from scratch TODAY. Greg covers his The ACP framework: Audience/Community/Product, leveraging communities and personal brands to grow your business, and where AI fits in to your strategy.

Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://link.chtbl.com/4FZET15d

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Show Notes:

(00:00) Using OpenAI GPT for value creation is misunderstood.

(07:49) PDF AI's challenge is niche focus and community targeting.

(12:43) Crucial to be early movers, because big companies dominate the market.

(16:04) Building social capital through your personal brand can be very effective and valuable.

(18:21) Taste trumps engineering in sought-after skills.

(21:23) AI tools will not destroy industries, they level up the playing field. If you’re good, you will be even better with AI (e.g. video generators)

(24:44) Nathan’s experienc working with Hollywood execs. The AI video generators like Sora will give access to many film makers who otherwise would have difficulty breaking through.

(27:09) Industries seek those with large followings.

(31:22) Anticipating dramatic changes in technology and investment.

(34:03) ACP Framework: Greg started a discord that grew to a newsletter that led to offers and deals deals.

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Mentions:

Greg Isenberg: https://www.gregisenberg.com/
You Probably Need a Robot: https://twitter.com/youneedarobot
The Boring Marketer: https://www.boringmarketing.com/
https://openai.com/sora

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Check Out Matt’s Stuff:

• Future Tools - https://futuretools.beehiiv.com/

• Blog - https://www.mattwolfe.com/

• YouTube- https://www.youtube.com/@mreflow

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Check Out Nathan's Stuff:

Newsletter: https://news.lore.com/
Blog - https://lore.com/

The Next Wave is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Darren Clarke // Editing by Ezra Bakker Trupiano