3min chapter

Lenny's Podcast: Product | Growth | Career cover image

How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)

Lenny's Podcast: Product | Growth | Career

CHAPTER

The Growth PM Role in PLG? What's Your Experience?

For PLG I think you want to have a marketer that is responsible for getting into the product. That's using all these channels that's focused on web conversion, making sure your website converts. So that piece is really a marketing piece. The product experiments and the product test that's the person with the product skillset because they know how to work with other PMs. And then there's these gray areas like the onboarding experience or when you first get into the product which is an area where there needs to be like a ton of collaboration.

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