Generating Structured Creative Ideas

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Divya spent 8 years at McKinsey. She sat down with Sanya, a senior at Penn, and ran a case with her, live.

Divya told her afterward it would've passed a McKinsey Round 1. 

Listen to learn how Sanya did it – built her structure, worked the math, and landed on a recommendation. 

Then Divya breaks down what worked and what she'd tighten up.

Resources:

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