The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified cover image

348. Future Strategies for Digital Customer Acquisition, Why to Stay Small While You Scale, and S&M Strategies at Different Customer ACV Tiers (Brian O'Malley)

The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified

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Are You a Market Place Founder?

A lot of market places that have been successful over the past decade or so have really been about figuring out the supply side. Bryan: The right founders have a real clear vision for what that should look like, and they understand their customer base better than anyone else. "It's that stickiness that really matters," he says; companies need to be able to show how much revenue is already generated this year.

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