
BJ Fogg on How to Build Habits Easily and Quickly
Game Changers with Molly Fletcher
00:00
The Power of Simplicity in Behavior Change
This chapter explores the concept of simplicity as a driver for impactful change, featuring influential figures who embody this principle. It emphasizes the importance of simplifying behavior change and leveraging existing routines to increase motivation and success, while also highlighting the emotional aspects of habit formation.
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