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463: Redefining What It Means to Sell with Colin Coggins and Garrett Brown

Read to Lead Podcast

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What Is Intentional Ignorance?

Garrett: In any cohort that I lead centered around the art of note taking, creating with the knowledge that you gain, putting what you learn into action, I talk about this concept of selective ignorance. What does that mean in the context of selling and what should we consider when deciding what to be intentionally ignorant about? He says great sellers love to do is say, I don't know about that, but I do know somebody smarter than me who does.

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