The Importance of Selling Direct

Selling direct and selling direct is still today our primary sourcing. We'll do more with banks as we go, but that definitely was a key part of the early going. But again, four years in market, you know, you have to sell direct and you have to control that a bit. And so that's not going to win you the deal, but it's loose. It's going to give you a chance or a foot in the door to help talk about the value prop"