Is Your Business Going to Die Tomorrow?

Andy Cevallos: I love the term that you used, artificial urgency. And as a CEO, I'm sure you're the recipient of many such emails. So talk to us a little bit more about when you say hear the word or say the word artificial urgency,. What does that sound like? Because I think you've really honed in on a really big important meaty thing for sellers to think about for 2023.