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Molly Graham: Negotiating In Silicon Valley's Cold War

All Things Negotiation

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Negotiation Dynamics in Tech Rivalries

This chapter explores the negotiation strategies and cultural dynamics at Google and Facebook during a period of intense competition. It emphasizes the importance of personal effectiveness and the choice of partners in tech negotiations, particularly in the context of mobile project developments. Additionally, it discusses the evolving strategies of major companies amidst a 'Cold War'-like atmosphere in Silicon Valley, highlighting the vulnerabilities and adaptation challenges faced by tech giants.

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