How to Turn a VM Business Into a Business?

The answer is always in the data. Go for the biggest market, the biggest opportunity where you can we believe you can affect the biggest value quickly and then maybe expand to another market with VM. Our first foray with them was into France and Turkey. Now we didn't know anything about France and Turkey the way they spoke and the language or their currency. We went live with US dollars and English right and that very quickly puts our French and Turkish friends off quite quickly. So we we learned very very quickly have to take that feedback and iterate quickly to sort of turn that around. And what we found is once we'd embraced that we provedvalue quickly and then we expanded into the UK on