Ad rates have declined but not nearly to the same amount that ad rates have gone down. Core sales more closely track Views that we have and the other thing is that as we build a back catalog A lot of the people who join our course are not new to the channel. They've been watching the channel for two three years. There's still somebody who two years ago tuned in and is like, oh, this is my this is my day to buy Um,. So we've seen the core sales have for us. I'm not have been close to Solid record highs for oh, you know, it's continued to grow.
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