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13min chapter
Can IMAX Save Movie Theaters?
The Town with Matthew Belloni
Behind-the-Scenes: IMAX, Films, and Revenue
This chapter explores the strategic discussions between IMAX and studios regarding film screening allocations and revenue generation. It emphasizes the selection criteria for films suitable for the IMAX experience, technological advancements in presenting movies in IMAX format, and the significance of leveraging IMAX cameras in Hollywood projects.
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