S5E11: Bain-Style Mock Case Interview: HardHead Helmets
Strategy Simplified
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Is There a Dynamic in Helmet Sales?
"I tried to pull your answer up right. Ok, you've told me some great ideas about the impact of regulatory and the safety features and the aspect of security that they might be interested in," he said. "What are some other things, if we take those more at a categorical level, what might be some other categories that matter? Youve got to price. Ah, fashion forward, the look and feel, things like a size of helmets,. These would be some different elements and areas of preference difference that we would expect between the customer segments." He continued: "There's many more things you'd want to investigate and analyze, because we only hit the tip of the iceberg
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