The Danger of Not Tailoring Your Approach

"It's really about understanding that other person and what they will probably respond to," he says. "Donald Trump used to be somebody that we would talk about, you know, now it's taboo,. But he was ultimate driver, Steve Jobs' driver." It's just reframing, but it's understanding somebody who's a driver will respond much more to scarcity than a lot of other people", the author adds.