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GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

The GTM Podcast

CHAPTER

Navigating Growth Strategies in Tech

This chapter explores the speaker's journey from traditional business ventures to leadership roles in tech companies like Calendly and Asana. Highlighting the challenges of transitioning from Product-Led Growth (PLG) to Sales-Led Growth (SLG), the discussion emphasizes the importance of customer-centric strategies and unified data management. Insights on balancing marketing efforts and understanding ideal customer profiles reveal key tactics for optimizing sales and enhancing customer experiences.

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