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Interview. Spotify Case Study and Learning from Lululemon's Sentiment Shift with MBI

The Synopsis

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Spotify's Growth and Strategic Shifts

This chapter explores Spotify's impressive increase in monthly active users alongside challenges in maintaining premium subscriber counts. It provides a detailed analysis of the company's financial strategies in 2023, including price adjustments, employee cuts, and the introduction of audiobooks to enhance profitability. The discussion also covers Spotify's evolving revenue model and competitive pricing strategies in response to market dynamics and investor concerns.

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