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S3 Episode 3: Positioning to W.I.N. in an era of SaaS Rationalization
The Marchitect
The Importance of Product Marketing in Tech Companies
The CMO needs to have a point of view on the market. That allows them to tell the bigger and broader story for which you play within. Product marketing is the pin that connects those two loops. We help the product folks understand what to build, then we drive the go-to-market for those in marketing,. Sales, customer success, support, services.
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