How Does the FTC Perceive AdTech?

How does the regulatory world, like everybody outside of AdTech, how do they perceive AdTech? Like how does the FTC perceive the AdTech industry? Do lawmakers think that AdTech and all of the data collection that really underpins it and makes it hum that that's dangerous? And also, and I kind of feel like the answer is yes-ish. So my other question would be like what can the industry do to change that perception? Yeah, I mean, it's no fault of anybody, but it's just how the industry has evolved, where it's become so complex.