The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

419. The Mentorship Mindset: Insights from Dr. Ruth Gotian

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Pursuing Passion and Significance in Research

This chapter emphasizes the importance of focusing on meaningful projects in academic research, particularly during dissertation writing. It offers insights from mentors and practical strategies for narrowing down research targets, highlighting how prioritizing significant work can lead to a greater impact on society.

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