The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

WITHOUT THIS YOU ARE JUST A CLERK WITH IT YOU ARE UNSTOPPABLE IN B2B SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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The Importance of Trust in B2B Sales

This chapter emphasizes the crucial role that trust plays in B2B sales. It explores how trust is built through consistently showing up, following through on commitments, and delivering for the customer. It also highlights the significance of trust in larger deals and provides tactics for building trust, such as understanding the client's needs and making it about the customer.

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