Is Outbound Marketing Sourced or Sales Sourced?

Jeremiah: I can't stress the importance of outbounding enough in sales. You need to be able to engage the prospect on their own terms with a message that relates to them and they want to work with you. He says marketing gets credit for brand, credit for content that they share. But if you're using metadata, maybe you're getting a thousand in bounds a month, like we do. So yeah, it should definitely absolutely fall under sales.