How to Use Paid Ads to Boost Distribution on LinkedIn

LinkedIn lets you feed an audience of really your entire list of companies or your list of prospects. That gives us a much more targeted audience. And so I think the reason why this is so valuable and so powerful for B2B specifically is that you can take a very more holistic ABM approach, rather than just consumer ads on Instagram. But yeah, I would say LinkedIn is just one part of several layers of our acquisition funnel. A lot of it starts with LinkedIn.