TIP106 : Influence and Pre-Suasion w/ Dr. Robert Cialdini (Business Podcast)
We Study Billionaires - The Investor’s Podcast Network
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The Power of Listening to Music
If a wine store manager was playing German music when people came into the store, they were more likely to buy German's. If the manager was playing French music, they wereMore likely to buy French because their mindset had been altered toward German things or French things. Now they were more attuned to it. They were more receptive to the information on the shelves about German or French wine,. depending on what music had been playing. So Dr. Martin Luther King Jr.'s theory is that if you activate that concept before you ever deliver your message that embodies scarcity or social proof or whatever, they will have become, as you say,Attuned to it, receptive to it.
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