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507: Robert Cialdini | A New Look at the Science of Influence
The Jordan Harbinger Show
How to Use Authority to Build Trustworthiness
Authority turns out to be most successful when it's a credible authority. If you've got expertise and trustworthiness as a communicator, all other things equal, no one can beat you. It is the single most effective authority communicator we have ever uncovered in behav science. Ritan: We often fake status to get authority. And we fake authority to get status.
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