The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Sales: Scaling Hubspot from $3M to $1BN in ARR | How to Hire and Ramp Sales Teams | How to Scale Customer Success Successfully | How and When to Go International and Crush It with Jeetu Mahtani

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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The Debate on Brand Marketing vs. Content Marketing Effectiveness

This chapter delves into the differing views on the effectiveness of brand marketing compared to direct content marketing strategies. It highlights the challenges of measuring revenue impact for smaller companies, using a notable tennis event as a case study for brand presence and awareness.

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