Designing and Manufacturing the Ring: Challenges and Considerations

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In this chapter, the speakers discuss the features and design of a wearable body temperature tracker called the ring, as well as the challenges and considerations in manufacturing and shipping hardware products. They also explore the impact of false advertising and poor build quality, and highlight the importance of educating customers about new business models.

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Today’s show:

Oura CEO Tom Hale joins Jason to discuss his journey to becoming CEO of Oura (3:02), subscription-based business models (7:05), navigating ZIRP (39:37), the challenges of scaling a hardware business (45:00), and so much more!

Time stamps:

(0:00) Oura CEO Tom Hale joins Jason

(3:02) Tom's journey to becoming CEO

(7:05) The significance of subscription models for business operations & product innovation

(11:28) Embroker - Use code TWIST to get an extra 10% off insurance at https://Embroker.com/twist

(12:57) Oura's subscription-based business model

(23:04) Cultivating positive habits & Oura’s advanced tracking features

(26:26) Lemon.io - Get 15% off your first 4 weeks of developer time at https://Lemon.io/twist

(27:47) Leading a company and instilling core values

(34:51) The impact of pausing marketing & harnessing the power of virality

(38:20) LinkSquares - The go-to for all your legal needs, learn more at https://linksquares.com/twist

(39:37) The ZIRP phenomenon and the challenges of scaling up