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THINKING FAST AND SLOW - Commented Book

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The Illusion of Familiarity

The experience of familiarity has a simple but powerful quality of pastness. It seems to indicate that it is a direct reflection of prior experience. But this quality of pasts is an illusion. The truth is, as jacobe and many followers have shown, that the name david stanbill will look familiar when you see it because you will see it more clearly. Words that you have seen before become easier to see again. You can identify them better than other words when they are shown very briefly or masked by noise.

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