I like your idea that you might walk into store, not buy something, but it somehow has value. And I wonder if sometimes with the physical retailers have quite got that message when they're sort of, are you going to buy something or get out, lady? You've talked about us having very multifarious retail experience. Perhaps last big thought before we close, we talked there about being more channel agnostic in the jargon. And so what do you think the big business trends are in the coming years?

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