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UPPAbaby: Bob and Lauren Monahan
How I Built This with Guy Raz
How Did You Get Started With Your Baby Products?
Laurn says she was the target consumer, and so bob would get her input. Once Molly had a baby, or only really sales, employ and she she got pregnant, someone needed to take over sales while she was gong to be out. The number one driver of what a parent it starts to look at for their baby products is a products that their friends have told them they should buy. "That was really important, was to really, really engage and ther for your customer"...
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