Building Features Is a Zero Sum Game

In Q2 of last year, we laid out a big plan. So first and foremost, we ripped the bandit on churn. We decided to shrink our company in a projected ARR and go yearly. And if it doesn't work, you know, we'll switch back and we'll have a monthly business and it'll suck. But it worked. The math worked out to where if we got one fourth of the customers that a 1 fifth of the customers came in, we had effectively would solve our churn problem like 12, 18 months from that point on,.

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